In this age of information overload whereby consumers constantly encounter information and advertisements, it can be hard to make a real connection with your audience. The best and most effective way to communicate with your audience and possibly establish a meaningful connection is through video marketing. The followings are some tips and tricks when using video marketing.
#1. Provide Value
Before you produce any video content, you need to determine its benefit to your audience and your aim for making the video. Nobody will waste his or her valuable time watching content that does not benefit him or her. Always look for ways in which you can be of benefit to your audience. If you make your videos engaging, useful, and informative you will establish trust with your audience so that they can buy from you.
#2. Keeping It Short
When making videos, always remember that brief is always the best. Video lets you put out a vast amount of information in a short time, but you must never attempt to communicate all aspects of your business in a single video. The longer your videos are, the higher the probability of losing viewers and missing out on the chance to sell to them.
#3. Use Video To Showcase The Personality Of Your Brand
All brands know the importance of establishing a solid brand identity, which can prove quite difficult through text only. Every person reads the text in his or her unique way. If you rely solely on the written text, you risk multiple interpretations and misunderstandings of your message by your audience. While hiring a skilled copywriter can help eliminate the problem, the risk still lingers. Videos are the best way to create a brand image that is not only memorable but also is unique. It is far easier to express personality when you have got visual and voice cues to help you out. Ensure that your tone represents your brand accurately.
#4. Choose Your Platform Wisely
If you ask most people about the best platform to use for video, the most common answer will probably be YouTube. Unsurprisingly, it is the most popular option and does come with many positive benefits.
Even though YouTube can be a great choice, it is not necessarily the best one. YouTube is great if you are only creating a purely promotional video. It is, in fact, the largest search engine besides Google meaning that if you post your videos there you have a higher chance of attracting a wider audience.
However, if you are creating informational content including video lessons, then YouTube is not the ideal choice. Even if you restrict access and make them private, YouTube is still far from the ideal choice. You obviously do not want them to show up in the SERPs.
#5. Embedding Videos On Your Own Domain
Once you create a video and post it on YouTube, do not just leave it there and forget all about it. Embed the video on your website so that you can reduce distractions and increase your opportunities for conversions.
In conclusion, this article has been a discussion about the top 5 tips and tricks when using video for marketing. If you have not started using video marketing yet or if you did not know of these tricks then start implementing them.