The internet has become something that people are gradually becoming a custom too. As more and more sites continue to rise every day, webmasters are ideally finding ways to make money through them. In the past decade, webmasters have been using articles, textual information and pictures to advertise and market their websites. However, as the digital world continues to advance, website owners and internet marketers have started using videos as means of advertising and marketing. More and more webmasters now depend on video promotions for businesses promotions more than any other strategy.
So, the question is, why should you, a website owner or internet marketer join the rest in video marketing? The answer is simple: video marketing has a lot of benefits to your business, large or small. Here are some of these benefits:
Yes! Posting videos on popular media sites such as YouTube and Facebook have a high potential for driving more traffic to your site. More traffic than any other strategy would. As a matter of fact, YouTube has recently started to get more traffic than Google, and I don’t need to say any further what impact that has. By creating videos that promote your brand, you can easily double or multiply the amount of traffic you usually get. Also, with Videos, You can Avoid Duplicate Content Penalties
The bad thing about written content is that you need to write new, fresh and unique articles if you want to increase backlinks, maintain an audience and maintain your rankings or increase them as well. By creating a video from an article, there will be no problems of duplication since the search engines will index them differently. You can Inject Personality Into Your Message
You can easily add your personality to your marketing messages using videos. You can ideally be able to connect with viewers on an emotional level and build trust. A lot of written content comes off as sterile and boring to the average person. You could say it is about as exciting as watching paint dry.
Visitors will want to do business wit a person they know, trust and like. Even if you are a genuine business person who offers great products and services, and you are hiding behind an anonymous web copy and a corporate logo, you will just blend in with the rest. To stand out from the crowd, you need to connect with your audience on an emotional level and the best way to do this is through video marketing.
With video marketing, all you have to do is record a video, edit and upload it. The only expense you are bound to incur is buying a camera, and a quality one for that matter to record your videos. And this is just a one-time cost.
If you upload a video that most people will like and enjoy, they are going to share it across several social media platforms with their friends. This viral effect ultimately increases the amount of traffic to your website which means more sales if your campaign is just right.