Facebook currently has over a billion monthly active users. Facebook advertising allows you to place your business in front of this massive, active user base. There are so many e-commerce businesses that have been able to grow their business thanks to Facebook advertising. There are numerous online e-commerce stores that have earned a huge profit with Facebook advertising. Many businesses still think of Facebook ads as being too expensive and too difficult to figure out. Some of them think that it is still too early for them to advertise on Facebook. But these notions are not correct. This article provides a comprehensive of Facebook advertising.
Facebook ads are quite popular with many businesses due to the highly specific ad targeting facility offered by Facebook. Facebook has a system in place to collect so much of user specific information from any person creating an account with them. Hence, if you want to target a 35-year old construction worker in New York when selling steel toe boots, you can do it. Any person with a Facebook account can advertise on the platform. You can choose how much you want to bid in order to have your ad shown to the targeted audience. You can bid on the cost per click (CPC) or the cost per 1000 impressions (CPM) when advertising on Facebook. This is how flexible the system is. You have control over your maximum bid, budget per day and the total budget for your advertisement campaign. The advertiser can start testing the ads for as low as $1 per day. It will help you measure the kind of engagement you may get before you go all out in advertising on Facebook.
The Facebook advertising campaign will help you decide where you want the ads to be shown. There are different places that could be chosen in order to place your advertisement on Facebook. There are many types of Facebook ad varieties. You are even allowed to past video advertisements on Facebook. Video ads usually auto-play with its play muted until the user taps the video to unmute it. Facebook will naturally maximize your ad exposure by showing your ad to users who are most likely to take the desired action by clicking on your advertisement. The Likes, Shares and Comments are some of the other important benefits of advertising on Facebook.
Creating the right type of Facebook ad will be based on what you really want to achieve with your ad. If you plan to obtain more Likes and Shares on your Facebook page, create an ad for page likes. In fact, the majority of e-commerce owners want to drive more sales to their businesses. There are so many ad types that can guarantee this purpose. Each business is different while their customers are also different. This is why you need to explore each ad type and its objectives before choosing the best Facebook ad type for your business.